Founded in 1996 by former University of Maryland football player Kevin
Plank, Under Armour is the originator of performance apparel - gear
engineered to keep athletes cool, dry and light throughout the course of
a game, practice or workout. The technology behind Under Armour's
diverse product assortment for men, women and youth is complex, but the
program for reaping the benefits is simple: wear HeatGear® when it's
hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.
Under Armour’s mission is to make all athletes better through passion, design and the relentless pursuit of innovation.